Director: Ford Beebe
Release Date: 1941
Stars: The Three Little Pigs
Canada, being part of the British empire, had been at war since September 3, 1939, when England declared war on Germany on its invasion of Poland, two days earlier.
‘The Thrifty Pig’ is the first of Disney’s four propaganda films commissioned by the Canadian government to persuade their citizens to buy war bonds to invest in the war effort. The other three being ‘7 Wise Dwarfs‘ (1941), ‘Donald’s Decision‘ (1942) and ‘All Together‘ (1942). It’s also Disney’s first propaganda cartoon.
‘The Thrifty pig’ consists of two parts, The first part cleverly reuses animation from Walt Disney’s most famous short, ‘Three little pigs’ (1933), but in this shortened version the wolf wears a Nazi costume, the bricks are made of war bonds and the union jack is waving at the wise pig’s house. The only new animation is when the wolf’s blows reveal war bonds beneath the plaster and when the wise pig says “these bricks not only stop his blowing, they will also get him going”.
The second part is more overtly propagandistic and uses limited animation of war machines and slogans to persuade the public to buy “more and more war certificates”. The end shot, where a plane shoots the words ‘Invest in Victory’ on the screen’ is the most powerful image of the complete film.
This two part formula would be reused in all succeeding propaganda films that had to persuade the public to invest in the governmental war industry. Apart from the Canadian commissions, we see this structure in ‘The New Spirit‘ (1942) and ‘The Spirit of ’43‘ (1943), which had to persuade American citizens to pay their income taxes in time.
Watch ‘The Thrifty Pig’ yourself and tell me what you think: