Director: Wilfred Jackson & Ben Sharpsteen
Release Date: 1942
Stars: Donald Duck
When the United States were forced into the war themselves, the government asked Disney to make a short to make the American citizens fill in their income tax forms in time. Disney gave them his biggest star of that time, Donald Duck, to play the everyman. The government was not impressed until the taxes came rolling in after the film was screened in cinemas.
In contrast to Disney’s earlier propaganda films for the Canadian government, this film uses entirely new animation, directed by Wilfred Jackson, and produced in the ridiculously short time period of a single month. We watch Donald listening to a slightly anthropomorphized radio. The radio asks Donald if he wants to do his part for the country and Donald is growing more and more enthusiastic, until the radio reveals he has to pay his income tax. The radio has to persuade Donald once again, who grows enthusiastic again to the strong slogan ‘Taxes to beat the axis’ (with the axis referring to the Axis powers: Germany, Italy and Japan).
The film further explains the public how to fill in a new, simplified form, using an anthropomorphized pen, bottle of ink and blotter. Like the shorts Disney made earlier for the Canadian government (e.g. ‘The Thrifty Pig‘ and ‘7 Wise Dwarfs‘), the second half (directed by Ben Sharpsteen) consists of very limited and highly propagandistic animation with grim images of factories, guns, planes, war ships and tanks, while an intense narrator repeats the intoxicating mantra of ‘taxes to beat the axis’.
When he comes to the propagandist climax, the sentence “to beat to earth the evil destroyer of freedom and piece”, we watch a horrifying towering monster-like machine depicting the Nazi aggressor. This mechanical monster is defeated and makes place for a patriotic end shot with clouds resembling the American flag, tanks and guns rolling and planes flying accompanied by a heroic hymn, while the narrator tells us that “this is our fight”.
It’s important to note that the film goes at lengths to dehumanize the enemy. The average tax payer was not to help to kill people, but to destroy “the enemy”, in this case a vague mechanical monster. Succeeding propaganda films often eschewed the idea that making war is killing people, with the propaganda feature ‘Victory through Air Power’ (1943) being the prime example.
In case of “The New Spirit”, propaganda rarely was so obvious, but it works: after watching the picture I had its slogan in my head for days. Indeed, the film was so successful, that it got a follow-up the next year: ‘The Spirit of ’43‘.
Watch ‘The New Spirit’ yourself and tell me what you think: