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Director: Norman McLaren
Release date: 1961
Rating: ★★★½
Review:

‘New York Lightboard’ is a direct-on-film animation film that was never meant for the cinema. Instead, it was a commercial film commissioned by the Canadian Governmental Tourism Office to be projected in an endless loop on a big screen on Times Square in New York City.

The film is both in black and white and silent, but McLaren makes the commercial a very playful one, with letters bouncing and playing with each other, and metamorphosis running wild (we watch. e.g. the letters Canada change into a fish, which turns into a bird, which becomes a smiling sun, etc.).

Most of the film is pretty abstract, but there’s also some fine animation of swimming fish, a galloping horse, a man in a canoe and of Hamlet and Laertes fighting. Apart from the words Canada and ‘Dial PL 7-4917’ (for more information), the most recurring elements are animated fireworks.

The whole film seems a little too playful and too experimental for a general audience, but it certainly must have drawn attention. There’s also a short equally silent documentary called ‘New York Lightboard Record’ in which we watch the film on a screen on Times Square, and some of the responses of the audience watching it.

Watch ‘New York Lightboard’ & ‘New York Lightboard Record’ yourself and tell me what you think:

‘New York Lightboard’ and ‘New York Lightboard Record’ are available on the DVD-box ‘Norman McLaren – The Master’s Edition’