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Director: Dave Fleischer
Release Date: October 14, 1938
Stars: Betty Boop
Rating:  ★★½
Review:

Sally Swing © Max FleischerThis short opens with Betty Boop looking for a singer to lead a swing band at the university ball.

Unfortunately, no one in the audition room qualifies. Luckily she discovers that the cleaning lady is a natural talent in swinging, ans she hires her on the spot.

In a smooth overlaying cut we are immediately transferred to the ball night. We watch Sally Swing performing her own theme music to intoxicating swing music for the remainder half of the film. Exit story, although during this swing part there’s some rudimentary story of an old professor who somehow doesn’t approve, but who’s caught by the swing music anyway.

The second half is joyous and captures the swing craze that had taken over America. But this section is hampered by lame gags, and ugly and old-fashioned animation, a problem the complete cartoon suffers from. It seems that Betty Boop had become the victim of the Fleischers’ move to Florida and the start of animation on their feature project, ‘Gulliver’s Travels‘. While for this project Fleischer attracted top animators, the lesser talents apparently had to work on Betty Boop cartoons. Even the animation on contemporary Popeye cartoons is much more flexible and inspired.

Even worse, Sally Swing is anything but an appealing character. In fact, she hasn’t got any character traits, at all. If the Fleischers had planned to make her their next star, this plan was doomed to fail, as stars devoid of character had become obsolete since ca. 1936. In any case, after this cartoon Sally Swing was never seen again.

For this short Betty Boop has been re-designed to look more human. Unfortunately, the restyling isn’t a success: she also looks a little more angular, less appealing, and if possible, less sexy than she already had become by the late 1930s. Nevertheless, Betty’s quite boring new design would stay up to her last cartoon.

Watch ‘Sally Swing’ yourself and tell me what you think:

This is Betty Boop cartoon No. 76
To the previous Betty Boop cartoon: Pudgy the Watchman
To the next Betty Boop cartoon: On with the New

‘Sally Swing’ is available on the French DVD Box Set ‘Betty Boop Coffret Collector’

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