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Director: Norman McLaren
Release date: 1961
Rating: ★★★½
Review:

‘New York Lightboard’ is a direct-on-film animation film that was never meant for the cinema. Instead, it was a commercial film commissioned by the Canadian Governmental Tourism Office to be projected in an endless loop on a big screen on Times Square in New York City.
The film is both in black and white and silent, but McLaren makes the commercial a very playful one, with letters bouncing and playing with each other, and metamorphosis running wild (we watch. e.g. the letters Canada change into a fish, which turns into a bird, which becomes a smiling sun, etc.).
Most of the film is pretty abstract, but there’s also some fine animation of swimming fish, a galloping horse, a man in a canoe and of Hamlet and Laertes fighting. Apart from the words Canada and ‘Dial PL 7-4917’ (for more information), the most recurring elements are animated fireworks.
The whole film seems a little too playful and too experimental for a general audience, but it certainly must have drawn attention. There’s also a short equally silent documentary called ‘New York Lightboard Record’ in which we watch the film on a screen on Times Square, and some of the responses of the audience watching it.
Watch ‘New York Lightboard’ & ‘New York Lightboard Record’ yourself and tell me what you think:
‘New York Lightboard’ and ‘New York Lightboard Record’ are available on the DVD-box ‘Norman McLaren – The Master’s Edition’
Director: Norman McLaren
Release Date: 1959
Rating: ★★★½
Review:
In ‘Short and Suite’ a jazzy score for clarinet, piano and double bass by E. Rathburn is interpreted by dots, shapes and lines, scratched directly on film.
The film knows no narrative, and is highly abstract, but at one point one can clearly see flowers and even human shapes. The film consists of several episodes, following more or less frantic parts within the score. McLaren’s images are very well-timed to the music, and the shapes get extra dimensions by the shadows they cast on the black and monochrome backgrounds.
‘Short and Suite’ may not be among McLaren’s best, it’s still a nice example of his great art.
Watch ‘Short and Suite’ yourself and tell me what you think:
‘Short and Suite’ is available on the DVD-box set ‘Norman McLaren – The Master’s Edition’
Director: Norman McLaren
Release Date: 1959
Rating: ★★★
Review:
‘Serenal’ is a film made directly on film and set to a Caribean score by the Grand Cunucaya String Orchestra Trinidad.
The images consist mostly of purely abstract shapes flashing on a black screen. The shapes are very rough, but surely colorful (the film was hand-colored), and the end result is a nice piece of abstract expressionism, if still one of McLaren’s less engaging films.
Watch ‘Serenal’ yourself and tell me what you think:
‘Serenal’ is available on the DVD-box set ‘Norman McLaren – The Master’s Edition’
Director: Norman McLaren
Release Date: 1959
Rating: ★★★★
Review:
‘Mail Early for Christmas’ is a short commercial, the message of which is in the title.
Set to a rather loud dixieland score McLaren has put his expressionistic and frantic direct-on-film style into action to make this message come across. The film lasts only 39 seconds and was made in chronological order, without any cuts. The film thus has a very spontaneous feel and features all kinds of abstract shapes splashing from the screen. In between we can see the words ‘Mail early for Xmas’ appearing and disappearing again.
It’s a wonder that such avant-garde film making was used for a message directed at such a general public.
Watch ‘Mail Early for Christmas’ yourself and tell me what you think:
‘Mail Early for Christmas’ is available on the DVD-box set ‘Norman McLaren – The Master’s Edition’
Director: Norman McLaren
Production Date: 1938
Rating: ★★★★★
Review:
In the late 1930s Scottish film maker Norman McLaren made several films for the British Post, like the promotional live action films ‘Book Bargain’ (1937) about how telephone books were made, and ‘News for the Navy’ about how letters were delivered worldwide.
Much more interesting than these films, however, is the small advertisement film McLaren made for Empire Air Mail, ‘Love on the Wing’. The film is clearly strongly influenced by the surreal movement. It uses, for example, music from Jacques Ibert’s quirky ‘Divertissement’, which was by that time only eight years old, and the film’s opening images are reminiscent of works by Max Ernst and Salvador Dalí.
In ‘Love on the Wing’ McLaren’s exploits his trademark technique of drawing direct on film, and he combines these images with beautiful painted and highly surreal backgrounds, reminiscent of the otherworldly landscape paintings by Giorgio De Chirico and Yves Tanguy.
The film tells a little love story, but is wildly associative, with metamorphosis and symbolism simply exploding from the screen. The three protagonists change into letters and back again, as well in numerous other symbols of love. So much is happening in the mere four minutes, it leaves the viewer breathless.
‘Love on the Wing’ surely must be one of the most avant-garde advertisement films ever made, and the short is without doubt McLaren’s first animated masterpiece. Unfortunately, the film displeased the authorities of the post office, and they never distributed this extraordinary short.
Watch ‘Love on the Wing’ yourself and tell me what you think:
‘Love on the Wing’ is available on the DVD-box set ‘Norman McLaren – The Master’s Edition’



